ALDO Shoes Names flexEngage “Most Successful Digital Initiative”
ALDO Shoes leveraged the capabilities provided by flexEngage to meet their in-store ereceipt adoption goals. They leveraged flexEngage to drive six-figure sales directly from their ereceipts.
The Impact Of Our Customer Loyalty Solutions
50%
50% of Customers Elect to Receive a Digital Receipt
3.5%
Bounce Rates Dropped to 3.5%
15%
15% Average Click-Through Rate and Six-Figure Sales Revenue
Increased Volume & Accuracy of Email Addresses Captured at Point of Purchase
To capitalize on an integrated customer experience, Aldo Shoes set a goal to capture more in-store customer email addresses at checkout, as well as validate the deliverability of those addresses. Working with an older POS platform posed some issues for Aldo Shoes, whose in-store email captures rates had stalled at under 10%.
"flexEngage’s technology has vastly improved visibility to our consumers’ in-store transactions by increasing capture rate. It has also provided us with a high-engagement vehicle to continue communication beyond the transaction and when the customer is the most receptive."
Sandra Martineau Director of CRM & Loyalty at Aldo's
