RAMP UP YOUR IN-STORE MARKETING STRATEGY

An in-store marketing strategy isn’t a one-and-done sort of thing. The moment after the purchase is a key time for brands to engage customers, with customized digital receipts and printed offers both serving as powerful vehicles for driving future conversions. This includes directing in-store customers online and then redirecting them from there back to your store. Post-purchase solutions are more important than ever because when you stay in contact with customers, you help maintain their level of excitement and reaffirm they made the best decision by buying from you, so they will likely buy from you again. Omnichannel engagement after the purchase has also been shown to promote more positive reviews, and, ultimately, help increase revenue.

So how can one simple e-receipt do so much? At flexEngage, we help our clients harness two important factors that spur on additional transactions: POS data and personalization. Your customers want to engage with you, but it has to be in ways that are most meaningful to them. Our data-backed in-store marketing services make sure that you connect with your customers on the right touchpoints and at the right time, with custom offers specially generated to incite action. The result is omnichannel marketing strategies that provide higher engagement rates in-store and online, plus increased brand loyalty and a greater chance of future purchases.